Privacy Policy

We are committed to protecting your privacy. This policy explains what we collect, how we use it, who we share it with, and the choices you have. We do not sell your personal information.

1. Who we are

Prime By Design LLC ("Prime By Design", "we", "us" or "our") is a basketball training academy at 3437 S 159th St, Gilbert, Arizona, founded and led by head trainer Joshua Mercado. This policy applies to the website at primebydesign.co, to the forms on it, and to the email and text messages we send.

"You" means a visitor to this site, a job applicant, or the parent or legal guardian of an athlete who trains with us.

2. Information we collect

Information you give us:

• Contact information. Parent or guardian name, email address and, if you choose to give one, a mobile phone number. A phone number is optional on every form and is never required to book, enroll or contact us.
• Athlete information. Athlete name, age, experience level, training goals and any health or injury notes you choose to share so that our trainers can train safely. This information is provided by a parent or guardian.
• Enrollment and waiver details. The program and plan you choose, your preferred schedule, and your signed liability waiver (the name you type to sign it and when you signed).
• Payment information. When you pay on our enroll page you are sent to the secure hosted checkout page of our payment processor (currently Stripe). Your card details are entered with and held by the processor and never touch our website, so we never collect or store full card numbers. We receive a confirmation of the payment, the plan and the amount.
• Job applications. If you apply for a Training Intern position at /careers, your name, contact details, experience and anything else you include in the application.
• Consent records. Which of the agreement and text message checkboxes you ticked on a form, the exact wording of each box you ticked, and when, so that we can prove and honor your choices.
• Communications. Messages you send us by form, email or text, and our replies.

Information collected automatically:

• Usage data. Pages visited, the page or ad that referred you, approximate location derived from your IP address, device and browser type, and the steps you complete in a form. Section 7 explains the cookies and analytics tools involved.

3. How we use your information

• Answering inquiries and booking free evaluation sessions
• Enrolling athletes, scheduling training and sending reminders and schedule changes
• Processing payments, confirming plans and managing monthly renewals
• Keeping a record of your signed liability waiver
• Coaching athletes safely, giving video feedback through our training app and tracking progress
• Sending updates about training programs, events and special offers, where you have consented
• Evaluating job applications (applicant information is used only to evaluate the application)
• Measuring and improving our website and advertising
• Meeting legal, tax and safety obligations

4. Text messaging

How we get consent. We text a mobile number only when the owner or authorized user of that number has ticked one or both of the optional text message checkboxes on a form on this site: the contact form at /contact, the free evaluation form at /free-eval, the enrollment form at /enroll, or the job application at /careers. Neither box is ever prechecked. A phone number on its own is never consent: our forms ask for a mobile number so that we can reach you by phone, but we send texts only to numbers whose owner ticked a text message box, and only the kinds of texts that box covers. We never buy, rent or import phone numbers or SMS consent from a third party list.

The consent wording. Each form carries three separate checkboxes. The first, which is required to submit the form, is your agreement to our Privacy Policy and Terms of Service; it is not consent to receive text messages. The second and third are optional, separate and unticked by default, and each one covers a different kind of text message. The second reads:

"(Optional) I agree to receive appointment and account text messages from Prime By Design, such as booking confirmations, session reminders, schedule changes and replies to my inquiry, at the mobile number provided. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of purchase."

The third reads:

"(Optional) I agree to receive marketing text messages from Prime By Design, such as training program updates, events and special offers, at the mobile number provided. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of purchase."

What we send. Each box covers one kind of message, and we send only the kind you opted in to:

• Transactional messages (second box). Booking confirmations, session reminders, schedule changes, replies to your inquiry, and account notifications.
• Marketing messages (third box). Training program updates, events and special offers.

Opting in to one does not opt you in to the other. You can tick either box, both, or neither.

Not a condition of purchase. Neither text message consent is a condition of purchasing any training or other service from us, and you can submit any form on this site without ticking either text message box. If you prefer not to use our online forms, you can call us at (623) 294-9893, email info@primebydesign.co, or book and enroll by phone instead. You can also reply STOP at any time after opting in.

Frequency and cost. Message frequency varies. Message and data rates may apply, and those charges come from your mobile carrier, not from us.

Opting out. Reply STOP to any message to stop texts from us. Reply HELP for help, or contact us at info@primebydesign.co or (623) 294-9893. After you reply STOP we will send one message confirming that you have been unsubscribed, and no further texts. Opting out of texts does not affect your athlete's training or enrollment.

Carrier liability. Mobile carriers are not liable for delayed or undelivered messages.

Never shared for marketing. Mobile numbers, SMS opt-in data and consent are never sold, rented or shared with third parties or affiliates for marketing or promotional purposes. Section 6 sets this out in full.

5. Third party services and sharing

We share only what each service provider needs to do its job for us. We do not sell your personal information. Mobile numbers and SMS consent are excluded from all of the sharing below. The providers we use are:

• Customer management, scheduling and messaging. GoHighLevel (LeadConnector), the CRM software that stores form submissions and contact records, books sessions and delivers our emails and text messages. It processes your information only to provide that service to us.
• Payments. Our payment processor (currently Stripe) hosts the checkout page you are sent to from /enroll. It receives your name, email and card details only to complete and renew the payment you authorized, and we never see or store full card numbers.
• Training app. Online training and video feedback are delivered through a third party training app. If your athlete trains online, we share the athlete's name and the contact details needed to set up their account, and the app holds the videos and feedback exchanged there.
• Website analytics and reporting. Our marketing partner, By Any Means Business, runs a first-party funnel analytics beacon on this site that records page views and form steps, described in section 7, so that we can see how the site is performing.
• Maps. When you view the location map on this site, map data is loaded from OpenFreeMap (OpenStreetMap data), elevation data from Amazon Web Services open terrain tiles, and, as a fallback, map images from OpenStreetMap servers. These services receive your IP address and browser details in order to deliver the map. No form details are sent to them.
• Advertising. If we use an advertising pixel such as the Meta Pixel, the information described in section 7 is shared with that advertising platform.
• Professional advisers. Accountants, insurers and lawyers, where needed to run the business.

We may also disclose information where required by law, or to protect the safety of an athlete, a trainer or the public. If the business is ever sold or reorganized, customer records may transfer to the successor, which must continue to honor this policy.

Mobile numbers and SMS consent are excluded from everything in this section. They are never shared with third parties or affiliates for marketing or promotional purposes. See section 6.

6. No sharing of SMS opt-ins

The rule. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Excluded from all sharing. Text messaging originator opt-in data and consent are excluded from every category of information sharing described in section 5. This information is not shared with any third party.

Delivery is the only exception. Your mobile number is passed to the messaging provider that physically delivers our messages on our behalf. That provider may use it only to deliver our messages, never for its own marketing.

No sale, ever. We do not sell, rent or trade mobile numbers, SMS opt-in data or consent records to anyone, for any purpose, at any time.

7. Cookies and analytics

• Funnel analytics. A first-party analytics beacon records an anonymous session identifier, the pages you view, the form steps you complete, and any ad campaign tags in the link that brought you here. These events are run by and reported to our marketing partner, By Any Means Business, so that we can see which pages and ads are working. SMS opt-in data and consent are never included in these events.
• Advertising pixels. We may use advertising pixels such as the Meta (Facebook and Instagram) Pixel. If we do, it may set cookies and report page views and form completions to Meta so that we can measure our advertising and show our ads to relevant audiences, and where a form is completed, contact details may be matched with Meta in hashed form for ad measurement. SMS opt-in data and consent are never sent to Meta.
• Essential storage. The site may use browser storage to remember your theme setting and your progress through a form during a visit.

You can block or delete cookies in your browser settings, and you can manage ad preferences in your Meta account. The site still works with cookies blocked.

8. Children's privacy

Many of our athletes are minors, but this website and its forms are intended for parents, legal guardians and other adults aged 18 or over. Forms must be completed by a parent or guardian, and information about an athlete is provided by that parent or guardian.

We do not knowingly collect personal information directly from children under 13, and we do not send text messages to or market to minors. We collect only what is needed to train an athlete safely and to communicate with their family. If you believe a child has given us information without a parent or guardian involved, contact us and we will delete it.

A parent or guardian may review, correct or delete their athlete's information at any time by contacting us.

9. Photo and video

We may photograph or film training sessions and events, both for coaching and for use in our own content. The media release in our enrollment waiver covers this, and you can opt your athlete out in writing at any time by emailing info@primebydesign.co. You can also ask us to take down a specific photo or clip, and we will remove it from anything we control. Videos your athlete submits for feedback in our training app are used for coaching only, unless you give us separate permission. Our Terms of Service say more about media.

10. Data retention

We keep your information only as long as needed for the purposes in this policy, or as long as required for tax, insurance and legal records. Signed waivers are kept for as long as they may be needed for insurance or legal purposes. Inquiry records that never become an enrollment, and applications that do not lead to a hire, are deleted or anonymized once they are no longer useful. SMS consent and opt-out records are kept for as long as needed to prove and honor your choice. Ask us to delete your information and we will, keeping only what the law requires us to hold.

11. Security

We use encrypted connections, reputable service providers and access controls that limit athlete and family information to the people who need it. No system is perfectly secure, so if a breach ever affects your information we will notify you as the law requires.

12. Your privacy rights

Whatever state you live in, you can ask us to:

• Know. Tell you what personal information we hold about you or your athlete, where it came from, why we use it and who we disclose it to.
• Correct. Fix information that is inaccurate.
• Delete. Delete personal information we collected from you, subject to legal exceptions.
• Opt out. Stop using your information for marketing or advertising measurement.

We use health or injury notes only to train athletes safely, and never for marketing. We will not treat you differently for exercising any of these rights. To make a request, email info@primebydesign.co. We will verify your identity using information we already hold before acting on the request.

13. Your choices

• Access, update or delete your information, or your athlete's
• Unsubscribe from marketing email using the link in any message
• Stop text messages by replying STOP, without affecting your athlete's training
• Opt your athlete out of photos and video in writing
• Ask for a copy of the information we hold about you

14. Changes to this policy

We may update this policy. Material changes will be communicated in advance, the date at the top of the page will change, and the current version always lives on this page.

15. How to contact us

For questions, a data request, or to opt out of anything described here:

• Email info@primebydesign.co
• Phone (623) 294-9893
• Mail Prime By Design, attention Joshua Mercado, 3437 S 159th St, Gilbert, AZ 85297
• Online /contact