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Meet the founder

Size is never the ceiling

For over a decade Coach Joshua Mercado has turned overlooked players into confident, dominant playmakers. Skill, mindset and relentless work. By design.

10+Years coaching
400+Athletes trained
30+College and pro players

The story

Built for the overlooked

Josh knows what it means to be doubted for his size. Rather than accept the ceiling others set, he obsessed over the details of the game: footwork, handles, spacing and decision-making. That obsession became a system.

Today that system blends elite skill work with the mental toughness players need to perform under pressure. From high school hopefuls to college and pro athletes, Josh meets every player where they are and builds them into who they want to become.

Every rep has a reason, and every athlete leaves with a plan.

Coach Josh demonstrating a move with the ball
Find a wayThe Prime mindset

Coaching philosophy

What we believe

Details win games

Footwork, spacing and decision-making are trainable. We obsess over the small things that make the biggest difference.

Mindset over size

Confidence and mental toughness separate good players from great ones. We build the athlete, not just the jumper.

A plan for everyone

From first-timers to pro-track athletes, every player gets a personal path built around their goals and their game.

Josh breaking down a move
Teaching the detail
Josh coaching a group
Small groups
Josh with athletes between drills
The mental game
Josh one-on-one
One-on-one

Free · No obligation

Ready to train with Josh?

Start with a free evaluation. See the system firsthand and find out exactly where your athlete stands.

Book a Free Eval