About Prime by Design
Building Champions On and Off the Court
Prime by Design Basketball Training is Arizona's premier basketball development program, serving athletes across the Phoenix metropolitan area. We believe every player, regardless of size or current skill level, has the potential to become unstoppable.
Joshua Mercado
Founder & Head Trainer
I am a student of the game. Been around basketball playing and coaching for over 20 years.
Coach Joshua brings proven championship experience from both sides of the court. As a former high school point guard who transitioned into coaching, he understands the complete player development journey. His coaching philosophy centers on building not just skilled athletes, but disciplined individuals who carry the lessons of basketball into every area of life.
Played high school ball as a point guard.
Coached junior high boys & girls teams for 3 years.
Coached high school varsity For 2 years.
Made playoffs 4 of 5 years as a coach.
Strength & conditioning consultant for AZ Strike AAU & Cactus High School.
Chris Paul MSC Performance Coach
Basketball Skills & Performance training for over 6 years.
Hunters Elite AAU Club Skills Trainer
Our Story
The Prime by Design Story
Prime by Design was born from a heartbreaking playoff loss. That night, Coach Joshua made a commitment: no player would ever leave his program without reaching their full potential. What began as extended training for his high school team has evolved into one of Arizona's most respected basketball development programs.
Today, the program serves athletes across the Phoenix area, using basketball as a powerful vehicle to teach discipline, grit, and character development that extends far beyond the court into academics and life success.
Our Training Philosophy
At Prime by Design, basketball is more than a game—it's a tool for building character, discipline, and lifelong success.
Character Development
Building integrity, work ethic, and mental toughness that translates into every aspect of life.
Academic Excellence
Using basketball motivation to drive educational success and college readiness.
Long-Term Vision
Preparing athletes for success that extends far beyond any single season or game.
Every Player Matters
Regardless of current skill level, we believe every athlete can reach their prime potential.
Ready to Reach Your Prime?
Join hundreds of athletes across Phoenix, AZ who are transforming their game and character through Prime by Design's proven system.
© 2025. Prime By Design. All Rights Reserved.
[email protected] | (623) 294-9893
© Copyright 2025. Prime By Design. All Rights Reserved.